And the packaging is central to the concept.
The Spanish startup built a fresh food and beverage concept around the Clear Can: a transparent PET can sealed with an aluminium lid, supplied by Keizer International. Customers see exactly what they are buying. Salads, juices, desserts, snacks. Through a fully transparent container. The aluminium seal keeps products fresh and tamper-proof, while the PET body offers a safe alternative to glass in high-traffic environments.
“The cans and aluminium lids are a very important part of the overall experience,” says Flor, Marketing Manager at SOVAZ. “The visual aspect and product quality play a big role in how customers perceive our brand.”
Fill it. See it. Take it.
PET can to go
Growing beyond hospitality
SOVAZ started in beach clubs and tourist venues across Southern Europe. The concept quickly proved its versatility. Gyms, golf clubs, event catering, delicatessen counters, ready-to-go food retail. The Clear Can works wherever customers expect quality in a convenient format.
“We believe the concept has strong potential across the rest of Europe,” says Flor. “Our long-term vision is to expand progressively into other European markets.”
Transparent packaging as a differentiator for food to go brands
For Keizer International, this partnership reflects a broader shift. Packaging is no longer just a container. It communicates quality, freshness and professionalism at first glance. A transparent PET can does what glass cannot in a poolside bar, and what a standard plastic cup will not.
Looking for a similar packaging solution for food to go? We are happy to think along with you, from packaging selection to sampling. Get in touch or request a brochure.